Consumers for Fair Fuel Prices also believes that a strong, organized avoidance effort aimed at Imperial Oil will also aid us in our fight for fair fuel prices and allow for more competition in the oil industry. Imperial Oil sets the wholesale price of gasoline and diesel in the GTA, when that price is set ALL gasoline and diesel retailers follow that price with absolutley NO deviation. Currently Imperial Oil is overcharging the public by 10 cents in the GTA. That means less money in your pocket and more money in theirs. In this time of financial uncertainty consumers should not be charged more for a product that is worth less.
Listed below are retailers that we believe are NOT associated with Imperial Oil in the GTA. We urge those of you in support of the avoidance effort to only use these select retailers. Many offer the same quality gasoline and diesel as Imperial Oil and some have great customer loyalty programs.